Cheryl Nguyen

Hi! I’m Cheryl, a marketing and media leader with over 15 years of experience building and scaling iconic brands across diverse industries. My career spans leadership roles at or working on top brands like Teleflora, Golden Road Brewing, Moose Toys, and Red Bull, where I've led integrated brand campaigns, spearheaded digital innovation, and delivered measurable growth. I’ve worked on both the agency and brand sides, creating a unique point of view from a strategy and development perspective.

With a proven track record in brand strategy, integrated media planning, social media management, and content creation, I bring a strategic yet creative approach to every project. I’m passionate about turning insights into impactful stories, fostering authentic connections with audiences, and driving brand success.

Thanks for spending some time with me.

Brand Strategy

As a brand and media strategist with 15+ years of experience, I’ve built and launched campaigns for leading brands like Red Bull, Moose Toys, Teleflora, Activision, and Golden Road Brewing, transforming insights into strategies that captivate audiences through memorable creative and drive results.

Integrated Media Planning

I’ve developed and executed multi-channel campaigns for category-leading brands inclusive of TV, radio, print, and out-of-home. My expertise spans media mix modeling, budget optimization, performance analysis, and leveraging emerging digital platforms—driving innovative strategies in programmatic, social, search, and video to maximize reach and ROI.

Content Creation

I love content! From developing brand imagery to producing social media campaigns, I specialize in creating engaging content that enhances brand storytelling, strengthens social media presence, and drives consumer engagement. My approach combines creative vision with strategic insight, ensuring every asset aligns with broader marketing goals.

Social Media & Creators

From social media strategies, influencer collaborations, and celebrity partnerships, I’ve helped transform brand stories into authentic, engaging content. I excel at identifying the right partners, negotiating contracts, and managing creative executions that drive brand visibility, build credibility, and foster genuine connections with audiences across platforms.

A Marketer’s Vision, A Photographer’s Soul.

Marketing might be where I took my career, but my love of visual storytelling started well before I chose that direction. From learning to shoot with the artistry of my dad’s Canon EOS-1 film camera to embracing the versatility of digital evolution, photography has shaped who I’ve become.

Through my work, I try to capture more than just images—I capture experiences, emotions, and untold stories. Whether I’m trekking ancient trails, diving with sharks, or coming face to face with the wild animals I fell in love with as a kid through the voice of Sir David Attenborough, I use my camera to capture life’s fleeting moments.

These snapshots reflect not just where I’ve been or what I’ve seen. They’re memories of a life (hopefully) well-lived.