Culture-Driven Brand Strategy

  • Iconic Campaign Strategy

    Led the media strategy for the World of Red Bull campaign, recognized as one of the most successful in company history.

    See it

  • Media Excellence with a Global Community

    Developed integrated global media strategies for Activision’s flagship franchise, Call of Duty, managing a multi-million dollar budget across five major markets.

    See It

  • Category-Leading Creator Partnerships

    Oversaw strategic collaborations with prominent influencers, leveraging creators with strong ties to pop culture trends for the launch of Pikmi Pops.

    See It

Digital Innovation

  • Social Media Growth Strategy

    Led strategic vision for content development to grow Teleflora’s brand and followership on both new and existing platforms.

    See it

  • Set Global Digital Records on YouTube

    Spearheaded the U.S. media launch of Red Bull Stratos, setting global YouTube live stream records beating the 2012 London Olympics.

    See It

  • Custom Branded Content with Celebrity Product Extensions

    Develop custom-branded content and exclusive product launch for Moose Toys featuring elite, gold medal-wining athletes and celebrity talent.

    See It

Product Launch Excellence

  • Category Leader Product Launch

    Managed the successful go-to-market strategy for Pikmi Pops, resulting in major industry recognition and record business success.

    See it

  • First-Ever Flavor Expansion Beyond Core Product

    Successfully launched Red Bull Editions in the U.S., achieving 50%+ awareness levels through a strategic mix of channels and consumer insights.

    See it

  • Led Marketing Launch for Breakthrough New Product Release

    Led the 2020 marketing launch of Anheuser-Busch brand, Fruit Cart Hard Seltzer in 2020, achieving breakthrough home market success.

    See It